Nitelikler, İş Tanımı :
We are looking for a “Marketing Manager” for our leading client operating in OTC sector. This position will report to GM and will be based in Istanbul office.
• Establishing a long-term vision for all marketing activities and developing an annual marketing plan to support the company`s sales goals and market expansion goals,
• Coordinating and integrating international brand strategies, launches and campaigns into Turkish Market,
• Developing successful marketing activities (ATL and BTL) and own their implementation from scratch to end,
• Managing & coordinating the smooth process of new product pipeline from feasibility analysis, language groupings, artwork creation to launch campaigns, together with international and local teams,
• In terms of Trade Marketing, managing the promotional material needs of both medical & FMCG sales teams,
• Analysing both local and international competitors, developing and evaluating brands positioning both in Health Care Professionals and End users,
• Preparing the annual marketing strategies and plans,
• Effective management of marketing budget, both for Heathcare professionals and end users,
• Responsible of overall brand profitability,
• University degree,
• Fluency in English,
• Min. 3 years of experience in people management,
• Min 7 years of experience in OTC category marketing , preferably in baby nutrition, FMCG experience is a plus.
• Experience to work in matrix organizations, reporting & working with both local and international teams.
• Experience managing external PR and communication agencies,
• Project management skills with the ability to manage budgets and deadlines-and plan, achieve and evaluate results,
• Strong analytical, project management and people management skills,
• Flexible and able to change priorities,