Senior Product Manager

Istanbul, Turkey
İlan Tarihi
17 / 06 / 2019
Istanbul, Turkey
Pazarlama > Müdür
Pozisyon Tipi
Nitelikler, İş Tanımı :

We are looking for a ‘Senior Product Manager’ for our international client, which operates in Pharmaceutical industry.


· University degree from reputable university,
· MBA is an asset,
· Minimum 5 years of marketing experience in healthcare industry,
· Excellent command of English both written and spoken,
· Excellent communication skills, internal & external,
· Commercial mindset with strong analytical skills,
· Hands on experience for new product/ brand launches/relaunches,
· Experience with projects requiring high involvement with sales team,
· No obstacle for travelling,

Job Description:

· Prepares annual and longer-term marketing plans, takes part in brand strategy and leads executions, within marketing budget to achieve sales and market share targets,
· Diagnoses and analyzes brand, market and competitors through gathering, competitive information, identifies drivers and refines segmentation according to customer needs,
· Coordinates objectives, strategies, advertising, promotion programs and market research activities and ensures their topnotch execution,
· Visits target audience with the sales team and strengthens the relations with KOLs and develops projects,
· Carries out dual visits with the sales team on a regular and ongoing basis to stay abreast of the motivational status and needs of the sales force, efficient practice of strategies,
· Formulates HCP strategy and derives action plans.